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Wysłany: Śro 18:39, 11 Gru 2013 Temat postu: Rundle Mall 'reinventing itself' |
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Rundle Mall 'reinventing itself'
Details of the 35yearold Mall's first major revamp come as leading Adelaide designers single out ageing shopfronts, a dull atmosphere and lack of boutique or exclusive stores as the strip's key problems. The longawaited upgrade, detailed in a masterplan expected to be released in October, will include:TARGETING key highend fashion labels Louis Vuitton, Gucci, Ralph Lauren, Stella McCartney, Jimmy Choo, J Crew,[url=http://www.sport.fr/economie/airmax.html]air max pas cher[/url], Paul Smith and makeup chain Sephora, as well as "quirky" boutique retailers to bring back the mall's "uniqueness";BANNING cars in Mall laneways to allow more outdoor dining and an improved cafe culture;LIAISING with landlords to encourage a rooftop cinema and more balcony bars to draw visitors at night; andINTRODUCING "hole in the wall" pubs and coffee shops, improved lighting and repaving.Adelaide designer Liza Emanuele said Rundle Mall was currently lacking the "interesting, fun, sexy vibe" that appealed to shoppers."Because (the Mall) has just chain stores . people feel like they can get it anywhere," she said.Paolo Sebastian designer Paul Vasileff agreed."There's nothing unique about it any more," he said. "You don't want to be in a dingy, rundown place because it doesn't make you feel good about shopping or buying anything."Shoppers approached by the Sunday Mail highlighted expensive carparking, shabby and vacant shopfronts and limited retail choice as their biggest issues.Mr Maras said the RMMA was aiming to "bring back the uniqueness of the mall to set it apart"."We are in negotiations with international brands and we are still talking to Zara," he said."We are going to get them in the Mall; it might not be the first but it will happen."We also want to bring back movie houses, bars and eateries that will serve meals and tapas all hours of the day and night."RMMA general manager Martin Haese said the redevelopment of the old Harris Scarfe site would bring 90 new stores within 22 months."When Rundle Mall was first turned into a mall in 1976, it occupied approximately 30 per cent of the state's retail spend it now occupies less than 5 per cent," he said."People want to . have fun, be entertained and we need to work hard to find those . national and international retailers that people want."Mall needs love of Adelaide Posted at 11:11 AM July 31, 2011Good luck in revitalizing the Mall. Adelaide needs a vibrant centre, which includes retail, hospitality and entertainment. Sadly the Mall is in a state of limbo during the current rebuilding of the Harris Scarfe store, the current malaise in retail with so many empty stores and desperate sales and the lack of foot traffic during cold and wet weather. I like the ideas expressed here in adding some much needed diversity and better use of laneways. An Apple store would be a coup. While public transport is pretty good, some folk need to use cars eg to carry shopping, and the parking costs are a turnoff. The first two hours need to be more reasonable. Since the sale of the U Park adjacent Harris Scarfe, this car park is no longer an option for the casual shopper and parking fees will act as a deterrent to some. The buskers and other entertainment do add to the vibe. It would be good to have more outdoor tables and spaces with all weather options in new, open to the street store fronts to dine, drink, linger and soak up the atmosphere of the passing parade.Desperete for change of Adelaide Posted at 10:50 AM July 31, 2011I think the article and the comments are spot on. The mall is not unique enough to attract people. YOu find the same shops there as you do in the suburbs. The idea of closing down some of the side roads should have been down years ago, gawler place would be the first place to start. Make it like James place. The mall should have go Zara over burnside. They would have been perfect in the old Boarders shop. I agree, need to mix the shopping choice up, not all high end. The other suggestion of uniglo and muji are great examples of what we should also be seeing, you could also look a few of the european brands H Top Shop, Mango. We are so far behind.
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Wysłany: Czw 16:26, 12 Gru 2013 Temat postu: |
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